This unit explores creative advertising design practice with a focus on concept and communication design process. The conceptual process component addresses the development of advertising ideas and concepts, and the communication design component deals with the communication craft skills of copywriting and art direction. Students will apply conceptual and advertising communicatin design principles through a series of exercises and practical design projects. -- Course Website
Prerequisites: 312003 (v.1)<br/> Brand Identity 271<br/> <br/> <br/><br/> <br/> AND<br/><br/> <br/> 312005 (v.1)<br/> Brand Communication 272